The Success of Your Campaign in Mexico
Know Your Customers and Adapt Your Strategies to the Market
RELEVANT INFORMATION FROM THE WEBINAR
The Basic Principle: Does Your Message Really Connect?
1. The Sender (Your Brand)
You have a product and a clear intention you want to convey.
The Message and the Channel
This is where the magic (or the mistake) happens. The message must be culturally relevant and the channel (the social network) must be where your customer spends their time.
2. The Receiver (Your Customer)
Interprets your message based on their unique culture, humor, and values.
Success depends on perfectly aligning the message and the channel with the context of the Mexican receiver.
Connecting with Mexico: Cultural Keys for Your Brand
Community and Trust
Family and friends are the most important influencers. Personal recommendations outperform any advertising.
Humor and Wit
Mexicans value humor and creativity. A campaign that uses memes or local references creates an instant connection.
National Pride
Celebrating Mexico's culture, colors, and traditions in your communication is a powerful strategy that builds loyalty.
The Art of "Tropicalizing": From Colombia to Mexico
Speaking the same language doesn't mean we communicate the same way. Adapting your message is crucial to avoid confusion and genuinely connect.
In Colombia you say:
Tinto
In Mexico it's understood as:
Café Americano
In Colombia you say:
Chévere / Bacano
In Mexico it's understood as:
Chido / Padre
In Colombia you say:
Plata
In Mexico it's understood as:
Dinero / Lana (some regions)
In Colombia you say:
Rumba
In Mexico it's understood as:
Fiesta / Reventón
The Mexican Digital Ecosystem: Where Are Your Customers?
93 M
Social Media Users
70.7%
Of National Penetration
3.2 h
Average Daily Time
Source: DataReportal, 2025
The Dominant Platforms and Their Role:
Community building and local advertising.
Customer service and direct communication.
Lifestyle, visual branding, and influencers.
TikTok
Engagement, trends, and young audiences.
From Strategy to Real Sales
Global Gateway México
Your Ally for Expansion
Understanding the culture and digital ecosystem is the first step. Global Gateway México provides you with the legal, fiscal, and operational structure so that your perfectly "tropicalized" campaign turns into successful sales in the Mexican market.